These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to firstname.lastname@example.org(opens in a new tab)
In the last few months, we’ve seen more innovation in the tourism industry than the last few years put together. Our ever-creative area has reacted and adapted in ways that many thought were not possible. People have had no other option but to become accustomed to change and reconsidering their business model and value proposition. With that in mind, we want to continue to provide you with ideas to become more active in your community. Not only will this get your name out there in your local area (helping with local tour marketing), but it will also give you the opportunity to create new unique selling points for your business.
This week, an article from The Conversation(opens in a new tab) caught our eye. They profiled the guides of Unseen Tours(opens in a new tab), a London tour operator who employs formerly homeless people as their guides. An exciting initiative that seeks to generate change through career development for those with “unmatched knowledge of the area’s history”. A project which helps them earn a living, thus getting them off the streets and set up with a potential career. During lockdown, the guides have continued to share their knowledge through their Not-in-a-Pub Quiz(opens in a new tab) for the general public and Corporate Quiz(opens in a new tab) for team building activities.
What can we take away from this? Well, quite a few things in fact! If you’re looking for a new way for your team to reconnect, why not try one of their team building quizzes, or try it out for inspirational purposes to then create a similar product(opens in a new tab) yourself. Not only is this a philanthropic initiative to better the lives of the most vulnerable, if you are a tour operator looking to move your focus to local tours, this could also be a great channel for you to consider as a way to support your community in an unexpected way. Maybe your guides are experts in their fields but aren’t so up to date on the local area. Consider teaming up with locals, maybe those in precarious financial situations, who can teach them more about the surrounding area and help develop new tour ideas(opens in a new tab) for the people of your town, city, or state.
In a world desperate for social change post-pandemic, and during the protests against racial injustice, Unseen Tours is such a unique and inspiring company, that we all stand to learn something from them when it comes to reaching out to our neighbors in need as we look towards a brighter future.
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