About Us

How Tourism Tiger started

Prior to starting Tourism Tiger, I worked in the SEO and social media sectors of tourism marketing, first for Australia’s largest SEO agency and then as an independent consultant.

No matter the client, the story always followed the same lines: tour operators had a website that was several years old and making changes was difficult, impossible, or far too expensive.

That wasn’t even the worst of it: all of these sites were gradually falling out of date, with no way to stop it! New technologies would come out, but which new feature made it worthwhile building a whole new website for? Something finally clicked…

Why should a tourism website need a total rebuild every time a new change comes along? Why would a web designer wait for a client to request certain updates rather than anticipating that need? Why don’t tour & travel web design agencies have support teams dedicated to making all those necessary little changes? What happens to a client’s existing website when a web designer learns a new trick to make websites more effective?

And so, Tourism Tiger was born. My wife Rebeca and I hit the ground running in January 2015 with a mission to build great websites for tour and activity operators that are effective from day 1 and STAY effective in the years that follow. Rebeca’s design skills and my expertise in tourism marketing and SEO proved the perfect combination to get Tourism Tiger off the ground. We’ve since surrounded ourselves with a dedicated team of innovative individuals who are constantly working to improve our websites around the initial guiding principles.

Our goal is to help your tours or activities business thrive. Given that people book your tours from all over the world, your website is the face of your business. We aim to put your best foot forward, emphasizing the value of your tours and experiences, highlighting what sets your company apart, and presenting it all in a clear, appealing, and user-friendly way. Let us focus on the technical stuff so that you can focus on giving your customers an unforgettable experience.

- Matthew Newton

Meet the Tourism Tiger Team

We invite you to meet the main team of specialists here at Tourism Tiger. From travel website design specialists and content writers to web developers and TigerCare experts, it takes this whole team of professionals to create our impressive portfolio of tourism websites.

Matthew Newton


Rebeca Newton


Simon Steel

Head of Operations

Russ Astle-Coates

Director of Business Development

Andrew Mott

Head of TigerCare

Katalin Plummer

Project Manager

Saveliy Dzvonkevych

Lead Developer

Andrea Lopez

Senior Designer

Emma Russell

Senior Content Coordinator

Alison DeGuide

Content Coordinator

Stephanie Fiero

Marketing Manager

Kristen Badali

Sales Executive

Bora Duli

TigerCare Specialist

Alex Shatunov


Gjergji Gjeci

TigerCare Specialist