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Navigating potential reopening timelines and precautionary measures is a hurdle many tour operators are trying to overcome. Treading the fine line between keeping your business afloat, protecting the jobs of your employees, and considering the health and safety of guests and staff doesn’t need to be yet another issue for you to worry about. As iconic attractions around the world begin to reopen, they bring with them a wealth of information and guidance on how to reopen with policies implemented by health and safety experts. In short, they have done the hard work for you, so, to inspire you, we are exploring the different approaches they’re taking.
Open-Air Vs. Enclosed Spaces
Many venues that are lucky enough to have both indoor and outdoor spaces have decided to begin their reopening process with just their outdoor spaces. The 9/11 Memorial & Museum(opens in a new tab) for example started by opening their outdoor memorial before they moved on to reopen enclosed areas at a reduced capacity. The New York Botanical Gardens(opens in a new tab) will reopen on July 28th, but the enclosed spaces like the Enid A. Haupt Conservatory and the Hudson Grille will remain closed until further notice. The Metropolitan Museum of Art(opens in a new tab) is planning to reopen on August 29th, but as they are an enclosed space they have decided to take further precautions and delay their opening compared to other sights.
Anxiety Reducing Techniques
We know that safety precautions are high up on the list of priorities for potential visitors looking to book tours. Take note from the iconic skyscraper, Burj Khalifa(opens in a new tab) in Dubai, they have produced a playful video(opens in a new tab) showcasing some of the cleaning methods they are implementing to protect guests and staff. This is a great way to prove to guests (opens in a new tab)that you are complying with your area’s health regulations. At the 9/11 Memorial, they have taken even stricter measures than the government recommends by operating at 20% capacity instead of 25%. If you are going this extra mile, make sure to mention it on your website(opens in a new tab) and social media(opens in a new tab).
Queues & Lines
If you’re a smaller business and can’t afford to operate on further reduced capacity than your government recommends, you may be faced with the issue of guests queuing for your tour or activity. Many famous attractions like the Eiffel Tower(opens in a new tab) are offering specific time tickets to avoid large crowds of visitors at a given moment. If visitors have no option but to form a line, it’s best to use a one-way system to avoid any risk of person-to-person transmission, like the London Eye(opens in a new tab). To encourage families to head out, why not plan activities for guests to engage with while they wait in line. Keeping kids entertained is sure to attract many exhausted parents to your business. And lastly, be sure to provide data for your peak times on your website or social media so that visitors can plan ahead to avoid the crowds.
Do some research to see which famous attractions are reopening in your area and be sure to look at their policies for inspiration as you begin your own reopening process. Whether it be cleaning, opening policies, utilizing outdoor spaces, and emphasizing social distancing, or limiting the number of guests, there’s lots to consider!
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