I recently booked a trip with a company that didn’t have a booking software. I wanted to write about my experience because we often talk to tour operators that don’t understand why they need to have a booking software.
I get it, you don’t want to pay 6%. But you’re losing customers by not having a booking software – and to be honest, I would definitely be one of those customers that you would lose.
What I didn’t realize when I started booking was that the company I was trying to book with actually can’t have a booking software. So it’s not their fault. The trip I’m planning is a 5-day hike through the Peruvian Andes to Macchu Picchu, and there’s a limited amount of permits that the Peruvian government gives out. So, all the tour operators have to check that there are permits available before they can let someone book a tour.
I didn’t realize this at the time; however, I knew that people need to book the trips very far in advance, as spots fill up incredibly quickly. Obviously, I was eager to hear back and know that my trip was sorted. The company didn’t have a booking software, so I filled out the contact form, telling them I’m ready to book immediately. When I didn’t hear back within a few hours, I started to check out competitors.
I found a competitor that, though they didn’t have a booking software, had the amount of spots left on each trip on their calendar. Even though this tour was more expensive and didn’t come recommended by a friend, I told myself that if I didn’t hear back from the other one, I was going to book it soon. Within the next 48 hours, I had sent my preferred company two contact form submissions and called multiple times, and I still didn’t hear back at all.
My trip was off to a rough start. I was so excited but couldn’t hear back from the company, and I had no idea if when I did hear back, they were going to say that they were booked up for the rest of the year. I had a narrow slot of when I was going to be able to do my dream trip, and the stress over if it was even possible was driving me crazy.
Finally, after days, I heard back from the company. Yes, there were a couple of slots left on the trip, and I could reserve one. I was relieved and excited for my trip. I understand that it’s not their fault that they don’t have a booking software, but tour operators who choose not to have one, please think about the customer experience and how many people, like me, would be willing to pay a bit more and go with a second option just to have their trip sorted and out of mind.
Have I convinced you? If you want to get a booking software and don’t know which one is right for you, check out this guide to our 4 preferred booking softwares.
Would you like an experts opinion on booking software and want to integrate one onto your Tourism Tiger website? Get in touch with us today!
Find this article useful? Enter your details below to receive your FREE copy of 95 Epic Places To List Your Tours and receive regular updates from Tourism Tiger and leading industry experts.
By submitting this form you agree to Tourism Tiger contacting you via email.