We’ve talked before(opens in a new tab) about the importance(opens in a new tab) of having a website. Everyone knows they need one. There are a lot of options out there though and it can be hard to know what kind of website is best for your tour and activity business. In a perfect world, everyone would have the website of their dreams. Unfortunately, this is not a perfect world – in fact, if there’s anything that 2020 has taught us, it’s that we’re NOT living in a perfect world.
But what if I told you that you could have a website that looks good, one that sells tours, and one that you never have to worry about. Well, you can!
You can check out these great DIY tips(opens in a new tab) and make your website the best DIY site on the web. But if you want to go the extra mile and you’re looking for a way to invest in your company, check out these reasons to hire a professional web designer. Maybe Tourism Tiger(opens in a new tab)?
One thing that stops people from hiring a web designer is the cost. I get it. We’re all on budgets, and now they’re tighter than ever. But sometimes you have to spend money to make money. If your DIY website brings in 10 customers and your professionally designed website brings in 1000, wasn’t it worth that money? Take a look at these reasons to invest in a professional web design company.
Professional websites get proven results
Professional website designers get better results. Fact! Tourism Tiger clients had an average 84.8% increase in sales after their first year with one of our websites. Obviously, no one expects those results in 2020. However, now is the time to get a head start. When it’s time to compete for those first post-COVID-19 travelers, a professionally designed website will perform better against their competition.
Professional websites specialize
Making a website is hard work. You need to be an expert in design, writing, coding, and SEO. You’re not a web designer though. You’re an entrepreneur. You’re a tour guide. You’re an expert in your field. You know tour businesses, not websites. If you follow the DIY tips above, you’re going to have a better website than most people.
That said, you can’t beat a website written and designed by people who specialize in writing and designing tourism websites. They know how to make a website that sells tours, and they have the custom features that will help sell your tours.
Professional websites are maintained
Take Tourism Tiger, for example. Our websites come with a monthly service that keeps everything running smoothly. Website down? We’ll take care of it. Website slow? We’ll speed it up. Need to make changes? We’ll do that. You even get a free web page each month and a dedicated account manager who knows you, your website, and your business. This means you have one less thing to worry about, and who doesn’t want to reduce their to-do list?
It’s not just a benefit to you either. Regular updates help to maintain or improve your search rankings.
Professional websites give you independence
By diversifying your partners, you have the freedom to do what you want. Your website, and all of your add-ons and software, aren’t tied to one company. If you want to try a new booking software or waiver company, you can. You’re not, as we say, putting all of your eggs in one basket. Your business is yours and you make the choice about which partners you want to use.
That’s not to say there is no place for DIY websites or all-in-one packages. They are a good starting point and any website is better than no website. However, there’s no ignoring it, when it’s time to upgrade your business, it’s time to upgrade your website company.
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