Should I list my tours on OTAs in 2022?

There's a lot of factors to consider when deciding to list your tours on an OTA. There are some pros and cons to listing, so be sure to consider both when deciding.

What are the advantages of listing a tour on an OTA in 2022?

- Exposure & building your brand - Likelihood of getting reviews - Easy to compare you to competitors - Listing is free

What are the disadvantages of listing a tour on an OTA in 2022?

- Fees or commissions on bookings - Customer's issues with the OTA may reflect poorly on your brand - You're giving the OTA content that they can use to rank against you organically - Any backlinks from OTAs are likely going to be tagged NoFollow

What should I consider when listing a tour on an OTA in 2022?

- Do you already have a loyal base of direct bookings? - Do you already have a successful blog? - Do you have reviews aggregated on other non-OTA platforms? - Consider the billboard effect. - You don't have to list every tour from your website onto an OTA. - It may not be easy to delist your business from an OTA.

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