These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to firstname.lastname@example.org(opens in a new tab)
There are a plethora of things that tour and activity operators could be trying out and improving during this time, and today’s tip is all about social media. Love it or hate it, social media accounts for a huge portion of your business’ potential engagement and leads to sales. If you aren’t already on a Facebook, Instagram, or Twitter then your first job is to pick one and begin(opens in a new tab). For those already using social media, here are a few tips to boost your engagement and organise yourself in preparation for the return of travellers.
Create a schedule
Possibly for the first time in your working life, you have some spare time to play around with. My suggestion is to use this to get organised for times in the future when you won’t have it. Posting consistently on social media means that your followers and potential customers have something to engage with or expect, but also keeps your company in their minds. Making a plan now(opens in a new tab), means you have less to think about later on. Post a news article on Mondays, plug a tour on Wednesdays, and share a fun photo, blog, or other media on Fridays. It doesn’t need to be complicated! Take it a step further and create a backlog of media that you want to share or pre-write your posts for those tour plugs. Tools like Hootsuite will even allow you to schedule months in advance.
Improve engagement with engaging content
Ensure your posts are relevant to your business and the audience you are trying to attract, but don’t be afraid to share personal stories, news articles you found interesting, or a photo you took along one of your hikes or walking tours that you liked. Not only does this create a personality for your business, but it also means customers are more likely to interact with it. Don’t be afraid to comment on other companies’ posts or share things from other users. This is a terrific way to spread your name around the internet and gain a little more of that much-needed traction! Or go one better, and create a partnership with another brand. Sharing each other’s posts is a great way to easily extend your reach to a wider audience.
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