If you have the latest version of Instagram installed (and you probably do), chances are you know about the IGTV feature. This shiny feature is Instagram’s attempt at competing with Snapchat and YouTube; videos can be super short, from 15 seconds, or super long, up to 60 minutes on IGTV. If you have video content that you want to share, just click the little television box on the top right of the app homepage, which takes you to the IGTV section of your feed. From there, you can look at what your followers have posted themselves, or click the gear on the center right, and tap “create channel”.

This is a perfect opportunity for you to share parts of your tour with your Instagram audience. Without time constraints, you can go deeper into what makes your tour special and share it with your entire Instagram following.

Video content is a very powerful marketing tool for tour and activity operators. We’ve talked about general video marketing, Facebook Video and Facebook Live, but we’ve never talked about video marketing on Instagram since videos used to only be up to 60 seconds long. IGTV has completely changed that fact, and we want to give tour operators some tips on how to use IGTV to market your tour company.

Setting a schedule is absolutely key!

Regular posting will maximize the benefits of IGTV. To start, try posting once a week — you can post a video exploring a specific aspect of your tour or a part of your city. You can post testimonials by talking to enthusiastic guests after the tour and record what they thought of the experience. Marketing expert and social media consultant Eliza Foster says, “It’s a great time for tour operators to take advantage of IGTV while it’s still a fairly new platform.” Her recommendations are:

“I suggest a ‘behind the scenes’ look at your operation. If you’re a tour boat, maybe show viewers around your boat and introduce them to some staff members or give a few insider tips. ‘This seat is the best angle to see the dolphins from’ or ‘whenever anyone sits here they always get water sprayed on them.’ Take advantage of the longer video format by creating fun and candid videos and don’t forget to promote it on your Instagram stories to engage more viewers!”

Video content is one of the best ways to show off your tours and make clear to people what you as a company have to offer. Get that camera rolling and start recording some awesome content! You can even use it to drive traffic to your website!


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