One of the main reasons tour operators have a blog is to help their SEO and to draw travelers to their website based on things they’re googling. Fortunately, these two things go hand in hand. If you want to increase your SEO having a blog full of useful and original content is a great place to start, and original content will also draw people to your website from Google.
Let’s say you run bike tours in Chicago. You might write a blog post about the best bike routes in Chicago, best breweries in Chicago, or anything that people who visit Chicago might Google before or during their trip. The idea is that they’ll click your article on Google, see your website, and maybe book a tour. It’s not rocket science.
Have a think about what type of content your target audience is interested in. If you need some ideas, take a look at our list of 10 Blogging Ideas For Tour Operators.
This should keep you writing for a while, but next, you need to make sure your content is optimized for SEO.
Keywords: Keywords are important, but be careful not to use too many different keywords in your content. Search engines will realize that you are simply stuffing keywords into your blog post to improve your SEO, and in turn, this will hurt your SEO. Stick to a couple of important ones and use them throughout the blog post.
Long-tail keywords: For blogging, you want to make sure to use long tail keywords. What’s the difference between regular keywords and long-tail keywords? A keyword is something like “tours,” whereas a long tail keyword contains at least three words, like “La Jolla kayak tour.” The point is there’s less competition for the search results, but there’s still people searching for it. In fact, Roughly 70% of searches are the result of long-tailed keywords.
Include your chosen keywords in your title, introductory sentence, concluding paragraph, and the text that you hyperlink to other sites.
Voice-search keywords: People are increasingly using Siri and other voice assistants to search things on Google, and the way people search with their voice is different from how they search by typing keywords into Google. Whereas a text search long-tail keyword would be “kayaking tours San Francisco,” a voice search keyword would be more conversational, like “where can I kayak in San Francisco,” which could be a blog post for a tour company in San Francisco.
Meta-title and Meta-description: You also want to include your keywords in the meta-title and meta-description. This is what will show up on Google when it is searched, and whatever you write here will particularly help Google understand your content and place it under the right searches.
If you’re using WordPress, you can input your meta-title and description here.
If you’re having trouble deciding the best keywords to include in your content, you can use this site to see what keywords people are searching for.
If you’re adding images to your blog post, change the file name to a relevant keyword.
For each blog post you write, think back to past articles and figure out ways to link them together. Add the new one’s link to an old blog post, and link old blog posts into the new one. This will help Google index and rank your content.
With these tips, your original content won’t go unnoticed – they’ll help your target audience find your website.
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