This is part 2 of our 2-part series on blogging for tour operators. Don’t miss out on part 1.

We’ve convinced you that you need a blog on your site, so you’re ready to start one. Where do you start? What should you blog about? Your blog should complement your website, but also be valuable in its own right. You don’t need to be a professional writer (though you should use spell-check and have a friend read it), but you should be able to offer some valuable information. You don’t have to give away all of your secrets — or even the names of your tour stops — in order to flaunt your expertise to blog readers (read: potential customers). Here are 10 ideas for topics to write about:

1. Basic “evergreen” content

“Evergreen” content holds up year after year and requires little to no updating. This includes (but is not limited to) local annual or seasonal celebrations/festivals, quintessential local experiences, top historical sites in a destination, cultural information, or local museum guides. This is where you will get a lot of points for having SEO-targeted titles. Think about what people search for over and over again, and you’ll find there are a lot of possibilities: “things to do in Berlin in spring,” “5 sauna rules for Finland,” “guide to El Born Neighborhood in Barcelona,” and the list goes on. A small investment of time in creating evergreen blog posts will reap benefits for your business for years to come. With a little updating, their relevance remains steady over time, so these posts will continue to draw searchers to your site.

For inspiration, check out:

2. Places to avoid

You’re uniquely aware of local tourist traps! Just as valuable as telling your readers what to do is to tell them what they can afford to miss.

For inspiration, check out:

3. How to prepare for a trip

Packing lists, book recommendations, tips about exchanging local currency, public transportation hacks, or anything else you think travelers might need a heads-up about can settle a lot of pre-trip anxieties.

For inspiration, check out:

4. Special events

If you catch wind of a special event coming to town (no limits here — could be a traveling exhibition, a race or tournament, a music or food festival, Friendsfest!), why not write a post about it? These are great opportunities to show you’re constantly in tune with what’s going on in town. Even locals may find out about these events from you and share your posts.

5. Media mentions, current events, and travel-adjacent topics

If your town or your company is featured in a news piece (be it local, national, or international), why not ride those 15 minutes of fame and write your perspective on the topic of interest? One of the best things your blog can do is start a conversation.

For inspiration, check out:

6. Answers to frequently asked questions

Take inspiration from the questions you get on a daily basis — they are great blog post ideas! “Where should I stay in your city?” “Where can I get an awesome view?” “I have 24 hours in X — what should I do?” Spend some time writing blog posts to answer these questions so that when you’re inevitably asked again, you can simply send the link to your blog post as a response!

For inspiration, check out:

7. Guide introductions, behind-the-scenes, and company news

You may have your guides featured on your About Us page with a short bio and a photo already. If not, a great way to put a face to your company is by writing posts featuring each of your guides or inviting them to write their own. Even if they are already on there, this could encourage your guests to book a tour once they find out how cool and fun your guides are!

For inspiration, check out:

8. Specialty travel

There is no shortage of things you can write about, even if they’re not directly related to your tours. Gluten-free guides, vegan guides, family-friendly itineraries in your city, LGBTQ- and eco-friendly businesses in town are just a few things people may come looking for when heading to a new destination. You can be the one to tell them what’s out there!

For inspiration, check out:

9. Photo of the day

They say that a picture is worth 1000 words, or roughly one blog post. A “photo of the day” and a short paragraph as a blog post not only allows you to showcase a great photo from a tour, but also provides a segue for you to talk a little bit about your tours. This is an easy way to keep posts regular during a busy week in the high season, when you don’t have a lot of time to dedicate to writing.

10. More activities nearby

Active travelers may be on the lookout for multiple activities to do in the area they’re visiting. You can gain a lot by simply suggesting local day trips or recommending other companies that offer activities or tours that are very different from yours. Someone visiting Costa Rica can absolutely go ziplining, surfing, and hiking all in one trip! These types of posts are not only useful for your readers and customers, but could potentially help you build or maintain relationships with others in the industry.

For inspiration, check out:

This is a great starting point for your company blog. As you’ve seen, a blog is a way to build confidence in your company, start a conversation, and show what you know without rendering your services as a guide unnecessary. For more ideas, check out this comprehensive list of 123 blog post ideas for your tour or activity company and this advice on how to create your own winning titles.

Remember: A blog is most effective when it’s updated regularly, so establish a content calendar and stick to it. Add new titles to your calendar as you think of them and try to post at least monthly. As we say in the office, Google “likes this” and more traffic will eventually come to your site.

Before a blog can really begin to do its job, you first need to tell people clearly and enticingly who you are, and the best way to do this is with a great website. If you are considering a blog, but don’t know what or how to write, our blogging service can help! And if you have an established blog for your tour company, Tourism Tiger can carry it over to your new website, so get in touch with Tourism Tiger today to chat about upgrading your website. Now that’s what we call a CTA!


Find this article useful? Enter your details below to receive your FREE copy of 95 Epic Places To List Your Tours and receive regular updates from Tourism Tiger and leading industry experts.

By submitting this form you agree to Tourism Tiger contacting you via email.