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These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to marketing@tourismtiger.com

 

The virtual travel boom is well and truly underway. Tour and activity operators are looking to the internet to see how they can pivot their businesses or offer something virtual to guests. One awesome new website is doing this perfectly. Window Swap lets users take in a view of different windows all over the world. Offering the opportunity to journey through multiple destinations at the click of a button to those unable to travel. If you don’t love the selected window you can simply click to be randomly transported to a new view, from city skylines, back gardens, Italian coasts, and much much more.

Travel businesses can learn a lot from the success of these new platforms. Giving the opportunity for your guests and online community to escape is invaluable. It also provides a platform to promote your destination and pique people’s interest into your offerings. A simple way to do this would be by posting something similar to your social media providing a point of view of one of your favourite spots or a tour route. Maybe make it a weekly thing and showcase a different spot every Tuesday, say. You might even gather some engagement by asking people what they’re seeing right now. We had a little bit of fun with it on our own Instagram page! If you’re concerned about creating content that will drive engagement, we’ve written some tips on how to get started. It’s important to remember that even though there is a wealth of media available online, what you offer or where you are located is as unique as your business. Just think of it as selling a tour!


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