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These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to in a new tab)


Revitalise Your Current Content

There are various ways of creating and maintaining an attractive and successful tour website. Clever marketing, brilliant photo and video content, genuine testimonials from happy customers, but the text that appears on your site is crucial too. Precise, structured, SEO-optimized content will help ease customer anxieties, show potential buyers exactly what you’re offering, increase credibility, and overall sell more tours! Below I have compiled a list of proven content techniques that you can implement during this tourism downtime.

Be Precise

A clean and clear tour page has numerous advantages. No one wants to read through huge blocks of text filled with waffle. I’m not saying you shouldn’t have long text as it’s important to have an overview of your tour which will go into detail regarding the tour or experience you’re offering but also appeal to those who only read the minimum. Provide short, sharp sentences that clearly show what you offer. Also, don’t forget to clearly state what you’re selling and don’t hide facts further down the page.

Speak to Your Target Audience

Does your content appeal to your target customers? Whether you are a high-end luxury boat charter service or a friendly tour guide eager to show people around your city, the content matters. The tone, the value, and the demands from the content will differ on these pages and they should be tailored accordingly to speak to the people you are looking attract. Be honest, show what you’re selling through your word choice and highlight on the value of your tour.

Increase Trust

Have you ever landed on a website and found slight inaccuracies, conflicting points, or even lies? Even the smallest mistake could cause a potential buyer to click off your site. Make it easy for people to verify your claims – are you number 1 on TripAdvisor in your area? Show them! Also prove to potential customers that you’re a real, functioning business! Put your physical address on your website as well as photos of your office space and list any memberships of organisations you’re affiliated with.

Learn More

I have only scratched the surface on how to update your content on this article. If you wish to delve deeper into the content improvement world, read How to Write Content That Sells Tours(opens in a new tab) and How to Write a Successful Tour Page(opens in a new tab) for more ideas! I am also offering special 1 on 1 calls(opens in a new tab) with myself, the content and project manager, to talk about all things content on your website, how to improve wording, and to answer any questions you may have!

If you’re someone out there that occasionally struggles to put what they have in their head into words, our content team has a new content creation service that will do it for you! We can create and/or rewrite anything from tour pages to newsletters in a professional, SEO-optimised and attractive manner. If this is something you feel that could be of benefit to you and your business – contact us today!(opens in a new tab)

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