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These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to in a new tab)


Step outside and turn up the excitement! During this transition period in tourism, adventure travel comes with its own benefits and its own challenges. For some activities, distance between guests is already part of it. But for other activities, like their urban counterparts, the challenge remains how to maintain the integrity of the tour without compromising the safety and wellbeing of both guests and tour guides. We’ve talked before about taking advantage of space(opens in a new tab), regardless of the type of tour. But in order for adventure travel to flourish, two aspects are critical. First, it needs to be safe so that guests feel confident and comfortable. And second, it needs to always maintain its key aspect…adventure!

Following their first three sets of guidelines for trekking, cycling, and rafting, the Adventure Travel Trade Association (ATTA) has now released an additional seven sets of health and safety guidelines specifically tailored to the adventure travel industry. They cover a wide variety of activities across multiple seasons. The information is sure to be helpful for both short and long term planning(opens in a new tab).

The additional seven guides are:

  1. Wildlife Experiences
  2. Culinary Experiences
  3. Camping Including Food Prep in the Field
  4. Small Lodges
  5. Skiing & Snowboarding
  6. Small Vessels Cruising
  7. Cultural Tours/Sightseeing

Outdoor travel is already seeing its comeback as the starting off point for many people’s first choice for venturing out again. After so much time spent cooped up indoors, the appeal of wide-open space makes sense. With natural outings at the center of tourism(opens in a new tab), health and safety remain a crucial part of its ongoing recovery. While it’s important to promote safety, it’s also essential to retain a positive attitude for guests. In other words, be firm but don’t scare off potential customers. Take a look at the “Politely Adirondack” campaign(opens in a new tab) being used in upstate New York, a fun twist on reminding people of the guidelines that they should be following.

Be sure to let your guests know both what you’re doing to keep them safe, and what you expect from them(opens in a new tab) when they take one of your tours or participate in one of your activities. Put all of the information clearly on your website, post it on your social media accounts, write a blog post about it, include photos, and consider sending reminders emails to guests as their tour date approaches.

You can find and download all ten guidelines here(opens in a new tab). There is an indication that there will be a badge available for businesses to be able to display on their websites or in their physical locations, as a way to visually represent to their customers that they are using these guidelines—so stay tuned! With the extra attention to safety and preparedness, you can easily assure your guests that their next adventure is guaranteed to be a great one!

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