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The Caribbean Nation Striving For Tourism’s Return

Jamaica has started the charge and has shown the world a new strategy to aid the return to normality. The desire is to reopen its borders as quickly and as safely as possible and they are planning to do so with the help of a crisis-management task force.

Jamaica Tourism Minister Hon. Edmund Bartlett revealed that he has hired crisis recovery expert Jessica Shannon to its COVID-19 Tourism Task Force in a bid to revive the country’s invaluable tourism industry.

Jessica Shanon is a Price Waterhouse Coopers (PWC) advisory member and has served in several crises around the world for private companies and government organisations. Most notably, Shannon and her team worked in West Africa when the Ebola crisis broke as part of the response and recovery team.

The popular Caribbean destination, however, relies heavily upon tourism and the recent pandemic has dented strong tourist numbers and earnings.(opens in a new tab) But with the recent announcement of the task force, Jamaica has stated that it plans to reopen its doors on June 15th, 2020.

The island nation recently opened its borders to receive Jamaican nationals and is set to become the largest Caribbean country to welcome back tourism once again. Bartlett, the country’s Tourism Minister, recently stated that Jamaica could receive another two million visitors by the end of the year. But more importantly, it could provide income for hundreds of thousands of Jamaicans who depend on the tourism industry.

The task force is responsible for realistically predicting multiple versions of the future; establishing how the tourism sector will function, as well as the road back to where it once was; also to clearly state actions and instructions for various scenarios. Bartlett also said the protocols were “perhaps, the most rigorous set of protocols that could be available anywhere in the world to protect, not just the workers, but the whole country.”


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