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If you are a social media maniac, then we don’t need to tell you all the buzz Instagram(opens in a new tab) has in its stream! With over 1 billion people using Instagram monthly, it has become a never-ending source for marketing. Instagram’s visually appealing, popular interface makes it a super friendly environment for business growth. Over 80% of Instagram users are following at least one brand–it could be yours!

In 2019 and the years to come, Instagram anticipates even more crucial integration with followers. This has proven to establish a strong connection between businesses and customers on a daily basis. But how can you be sure that you’re using Instagram the right way? How do you know if your social media strategies are working to promote your business?

The answer is simple: focus on your Instagram Insights!

What are Instagram Insights?

Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you’ll find demographics such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

Crucial Metrics for Your Business

First things first, in order to access these insights, you need to have an Instagram Business account. This is free and easy. One you have your business account, you’ll be able to see all of these metrics. To access them, go to your profile page, tap the menu in the upper right corner and tap on insights. This must be done on your phone; insights are not available for the desktop site yet.

1. Interactions

About this metric: This looks at how many of your followers are engaging with your content.

This is often referred to as your engagement rate. It’s important to look past the raw numbers to the rate. Seeing that you got three likes is disheartening, but if only five people saw your post and they liked it, that means 60% of people who saw your post thought it was worth a like. Looking at these numbers can tell you which of your posts perform better than others. This allows you to post more of the things that work and less of the things that don’t.

2. Audience growth

About this metric: If it’s going up, you’re doing something right!

When analyzing your follower count, context is crucial, especially if you are experiencing spikes or drop-offs due to paid social ads. If you see your growth slowing down after your sponsored posts end, don’t get discouraged. That’s natural, due to the decreased number of people seeing you. Ideally, you’re looking for gradual growth as people find you organically and like you enough to follow you.

3. Comments Received

About this metric: Getting a lot of comments means that your content is engaging and interesting!

Comments give you an accurate idea of the general perception of your post. You might have posted something about a new tour (for example) — comments then serve as a forum for clear feedback from your audience. Did they tell you how great it looks? Did they tag a friend and suggest that they go?

This type of engagement, especially when positive, becomes a strong factor in establishing a loyal base of followers. Many people are reluctant to be the first commenter and feel more comfortable joining a conversation rather than starting it.

4. Reach and impressions

About this metric: How many people can see your content and how often.

If you think that “reach” means “impression”, then you are not alone.

In short, Instagram reach indicates the number of people who have seen your post. Impression is the number of times it was seen. So, for example, a post with 300 impressions may have a reach of 100 accounts. This means that each account saw the post three times.

5. Most Engaging Hashtags

About this metric: Hashtag performance among your followers.

Using relevant hashtags can help promote your business and reach the audience searching for you. The people following, for example, #rometravel are already interested in tourism in Rome. They’re perfect for you; they just don’t know it yet. Hashtags let them find you and follow you, increasing your organic growth.

Follow some hashtags and try different ones on your posts. When you find some that work for you, use them!

6. Referral Traffic

About this metric: Instagram’s impact on your website traffic and business.

A strategic trick for social media posts includes linking to a website’s particular landing page or blog. This page can contain any information about your business, new ideas, or add-ons. Instagram doesn’t allow links in posts, but you can post a link in your bio. Many people create landing pages on their website and use it for their bio link. Tourism Tiger’s bio link is /tourismtiger-bio-link(opens in a new tab). This allows companies to publicize multiple links and track who saw it and where they came from. Then, in your post, you can say “link in bio” so that people who are interested can get more information.

Tourism Tiger’s logo & branding service(opens in a new tab) comes with a social media branding kit to help your Instagram (and other platforms) look great. We can even create your own bio link if you have a Tourism tiger website(opens in a new tab).

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