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These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to marketing@tourismtiger.com(opens in a new tab)

Airbnb’s helpful tips to help you adapt your hosting approach 

Now travel has begun to open again, how are people booking their accommodation? Airbnb has compared(opens in a new tab) how guests from June 2019 are booking their stays in June 2020. Perhaps the biggest takeaway, and not entirely surprising, is the growing popularity of private cabins and cottages near to the guest’s current homes, and a noticeable increase in stays outside cities.

So here are a few pointers:

Guests are looking for last-minute bookings

Last-minute bookings have doubled since this time last year, with 29% of bookings made within a week of check-in.

Things you can do: 

  • Add a flexible cancellation policy and make it clear on the page – don’t hide it, some people may not book if they don’t see an easy way out.
  • Add an instant book option meaning guests don’t have to wait on confirmation on their reservation.

Domestic travel is on the rise

Most parts of the world are still under travel restrictions, some tougher than others. With more and more governments encouraging domestic travel(opens in a new tab) and international travel still limited/prohibited, guests are looking for something closer to home.

Things you can do: 

  • Market your local accommodations as ‘staycations(opens in a new tab)’ and let potential guests know why they should choose you with focus on location, privacy, cleanliness etc.
  • People aren’t exactly choosing their stays based solely on location, they’re looking for comfort and the more amenities they see, the better. Be sure to advertise what your locations offer – WiFi, patio, BBQ, TV with Netflix etc.

People are searching for entire homes

Confined spaces with large volumes of people are generally being avoided at the moment – hotels, restaurants, the underground. Measures are being put in place to reduce the chances of contamination but people aren’t looking for a lovely suite in a 500-room hotel with concerns over cleanliness… private accommodation and entire homes are understandably the most attractive option at the moment.

Things you can do: 

  • Market to your local community!(opens in a new tab)
  • Offer self-check-in measures, reducing the need for human interaction.
  • Be sure to state the measures you are taking for cleanliness.
  • Clearly show you’re more than happy to speak to guests pre or post-booking to answer any questions they may have.

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