CORPORATE TRAVEL INDUSTRY
Although many companies promote corporate travel as one of the major perks of the job, today employees feel distressed about the idea of having to catch a plane for work and be outside of their daily routine. According to an international research report by American Express Global Business Travel (GBT), exhaustion is one of the main complaints when employees are travelling for business, and it’s no surprise why – we are all too familiar with delayed flights, lost bags, missed connections and hotel cancellations. TripActions(opens in a new tab) is one of the very first and efficient corporate travel management platforms that offers solutions to the anxieties linked to the due trip. Today, the company is winning over the trillion-dollar corporate travel industry by offering cost-effective deals on plane tickets, hotels and other travel-related necessities. It offers an all-inclusive service that basically plans out your entire trip so you don’t need to deal with any extra stress. The University of Warwick found that employees are 12% more productive(opens in a new tab) when they’re happier at work, so prioritising employee satisfaction and comfort – especially during work-related travel – is pretty much essential for a company’s growth.
In 2015, Ariel Cohen and Ilan Twig founded the start-up in Palo Alto, Silicon Valley. Today, they have more than 700 employees with offices in Europe, Australia and more. Both founders were road warriors themselves and realised that the discomfort of corporate travel was overly draining and ruining the joy of travel itself. They decided to set up their very own corporate travel booking platform by using artificial intelligence, creative design and partnerships with airline, hotel and rental car suppliers. TripActions also has an efficient mobile app which enables travellers to change or cancel their reservations at any point in time before or during the trip. According to Business Insider, over 25% of people(opens in a new tab) today book their travel itinerary through their phone, suggesting that it is crucial for a company to provide a user-friendly mobile service(opens in a new tab) – something to consider as a tour operator. Both founders were keen to change the preconception linked to corporate travel and restore people’s faith in travelling overall. According to Forbes, TripActions is now worth 4 billion USD(opens in a new tab). It offers worry-free deals at affordable prices, reducing both the cost of travel for companies all around the world as well as the stress levels of the travelling employees. TripActions is promoting corporate travel as an essential part of your business’ growth and a way of protecting face to face human interactions.
UNDERSTANDING THE CUSTOMER
One of the key elements to the company’s success is that, through studying attitudes towards corporate travel, they were able to come up with alternative options to make employees happier. They used their personal experience to create an innovative start-up that is today an incredibly successful business. By putting themselves in the customer’s shoes, they were able to come up with solutions that rid of all anxieties. It is essential as a company, when promoting a service, that you treat any apprehensions or doubts linked to what you can provide. The client needs to feel comfortable from the start. TripActions has managed to smartly market a stress-free experience.
CORPORATE TRAVEL: AN AUDIENCE TO TARGET
The corporate travel industry is growing, thanks to innovation encouraged by a new wave of forward-thinkers like Cohen and Twig. We are rediscovering the pleasure of travelling for business. That’s why, as a tour operator, you should consider integrating the corporate travel industry as one of your target audiences. (And if you need a hand with finding the right ways to target your new audience, we can help(opens in a new tab).) TripActions, through dynamising corporate travel management, is also reinvigorating the industry itself. In the long run, corporate travel will grow and companies will look to satisfy their employees in exchange for good results. So what are you waiting for? Start looking into expanding your portfolio as a tour operator by including corporate travel activities.(opens in a new tab) And while you’re at it, take a page out of TripActions’ book from the get go — make it as easy as possible on your customers by providing an all-inclusive (or at least mostly inclusive) experience. They’re sure to thank you for it!
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