These quick tips are designed to help you get through these hard times. If you have any tips that you want to share, send them to firstname.lastname@example.org(opens in a new tab)
With all of our attention directed towards international travellers and global demographics, it can be easy to forget your next-door neighbours. While borders are still shut, now is a better time than ever to look to your local community, not only for business but to contribute and build your brand reputation. Here are a few ideas to get you started but the possibilities are truly endless. Consider what you offer and how it might benefit those in your suburb, town, city, or state!
Be a Leader
If you feel that a sense of community is lacking around you, create one! Travel Research Online(opens in a new tab) suggests to start an online town hall and invite contributions from anyone who has an idea to improve something or even for those who just want their voices to be heard. Providing people with a platform is more powerful than you might think. Alternatively, for a more relaxed approach, throw a street fair (with all sanitation measures in place) and provide entertainment. You’ll be surprised how many people are waiting for someone to pave the way.
Being a leader isn’t your thing? Not an issue! Bolster those around you to be one. Everyone needs a little support, especially at the moment. Get busy with the behind the scenes admin tasks that others don’t want to do or don’t know how to do. You don’t need to be the face of something to have a big impact, plus it means some earned space for your company name on whatever project you prepare. It is also a great way to meet people in your community who might be able to add value to your business.
Are the options above too hot or too cold? Then this will be just right for you. Seek out other businesses in your locale and discuss ways that you might be able to work together. We’ve talked about partnerships before(opens in a new tab), and we don’t keep going on about it for no reason. Having a relationship with companies in your area can provide you with new opportunities and different referrals from different demographics. Consider offering a limited edition tour with a local restaurant showcasing their offerings in a unique, COVID-safe way, or maybe another tour company that offers different tours that you could combine.
This has been a tough year for all of us but there is a light at the end of the tunnel. You’ve got this!
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