No matter where on the globe you now find yourself, chances are that you are spending a little extra time indoors these days. While business may be slow, this is an ideal opportunity to conquer some of those tasks you haven’t gotten around to for months. A big item on that list for most people is changes and updates to your website. Website updates are always useful to your business. The more current and comprehensive your website’s photos, text, and testimonials are, the better. Up-to-date websites help you convert visitors into buyers. Here at Tourism Tiger, we recommend that you make the most of this downtime and do some updating. That way once this storm has passed you will be ready to hit the ground running.
We always recommend professional help with website updates and redesigns. Professionals can help you enhance Search Engine Optimization. They can also help make sure your site is professional and impactful. Contact us(opens in a new tab) today for advice on getting the most conversions from your site. There are, however, some DIY tasks you can work on from the comfort of your home. All you need is a laptop and basic knowledge of the back end of your website! These simple and quick-to-enact recommendations will make a big difference in the user experience of your website.
A picture is worth a thousand words. When it comes to the travel industry this is even more true! People who are planning vacations want to be able to picture themselves on holiday. Photos go a long way towards helping them do so.
Go through your site and review the photos that currently display your company. Think about yourself as one of your clients. Are there images of what they will see on the tour and images of people, like them, having a good time? Both of these are important components of constructing the fantasy for your site visitors. Do you have fresh, current images of what you do? Get them on your site!
Start a Blog
Blogs are a great way to boost your search engine performance and drive visitors to your site. Your blog can be an opportunity to explain in greater detail and from different angles the benefit of the product that you are selling. Blogs allow you to communicate who you are, what you do, and why you love doing it.
You might have an existing blog or be new to the world of blogging. Either way, this is a great time to stalk up on posts so you don’t have to worry about it when things are busy again. This is also an ideal moment to reflect on what you are using your blog to say and why.
Review the Tone of Your Home Page
As your business grows, it adapts and changes. The tone of your home page may have been perfect two years ago, but does it still capture what you want to tell site visitors about your tour company? Take some time to read over your home page and make sure it is communicating who you are and what your company is doing well, right now. Also, spend some time thinking about the different types of people who visit your site(opens in a new tab) and make sure that your home page speaks to each of them.
Upload New Testimonials
The more current the testimonials on your site, the more trust they will instill in your potential customers. Take a look through your Facebook page, Trip Advisor profile, and Google listing and see if you have gotten any stunner reviews in the last year. If yes, make sure to highlight them on your website.
Write New Tour Pages
Are you doing any new tours (or anything new with existing tours) that aren’t represented on your website? This is a great time to try your hand at writing new descriptions of your tours. Make sure to keep in mind that, although you know a lot about the topic, you are communicating with people who don’t. Try to put yourself in their shoes. Also, keep in mind there are different personalities who will be booking your tours. Check out Tourism Tiger’s blog post on how to write a successful tour page(opens in a new tab) for some pro tips from one of our best content creators.
Fully Redesign Your Website
Even if you hire out the design process, which we recommend that you do, a new website is a project. You will need to set aside time to think about your business. You will need to contribute the expertise and input that will make the site yours. This time when you may be working in a different setting and away from your coworkers is a great time for self-reflection. It is also an ideal moment for diving into some of those meatier projects. We here at Tourism Tiger(opens in a new tab) would be happy to help.
Things might be slow at the moment, but it won’t be this way forever. Take a look at our calm before the storm article(opens in a new tab) for further advice on how to make the most of this abnormal time.
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