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Custom tours are a great idea for clients that really know what they want. But for tour operators, they come with plenty of little things that you have to get right and often leave you little time to think about business development.

In this guest post for Rezdy(opens in a new tab) I wrote about 4 ways you can get more bookings (and simplify your day-to-day operations). You can read it below:

If you’re a custom tour operator, you’ll know that you have a unique set of challenges. You’re not selling tickets en masse to the same big trips each day. Instead, you provide a personal experience to people that gives them the experience of a lifetime.

Those companies that do sell tickets, however, have some distinct advantages. No customization, no hassles, much less responding to customer emails, few last-minute requests to change a random detail of an itinerary. This allows these companies to create process-driven, streamlined organisations.

Why not take some of those advantages and apply them to your own business? Too many custom tour operators are losing sales by being too custom! If mass-market tour operators can surf on the advantage of having a specific product, why can’t you?

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