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Social media can be difficult for tour operators to master, yet it’s perfect for expanding your business. Social media is all about people meeting one another and finding ways to connect over their similarities while still discussing their differences, which is ideal for people in the travel industry.

One area that needs addressing but can be a challenge to get started with is the Facebook bio. This description is an important, though often neglected, part of the Facebook page. It probably lands somewhere near the bottom of your list of priorities, but it’s one of the first things visitors see. So you can’t forget about it!

In order to make the most of this space, check out our six tips for crafting an excellent and precise Facebook bio:

Know What You Want to Achieve

In order to write a Facebook bio fit for your company, first you need to have what you want to achieve with your page as a whole as clear as day. Maybe you want a private Facebook page just so clients can contact you, or maybe this page will serve as a business page that has links to your website, social media, and all the other things you want potential clients to see. Believe it or not, there is a difference between these two examples, so ask yourself and define your purpose clearly before you start writing that bio.

Avoid a Dull Introduction

A clunky, two-dimensional approach to describing yourself can really put people off. “I am Ellie and I do food tours” is not particularly enticing to visitors who are on your page for the first time. Make sure that you have enough information that visitors know what your business is about, but remember that you don’t need to bombard them with your life story. Strike a balance between introducing yourself to your audience and keeping your description short, and you’re well on your way to having a great Facebook bio.

Don’t Try to Over-Optimize

In a world full of SEO tips, keyword research, and localized search optimization, you may feel like you have to apply that same formula to all that you write. In truth, a Facebook bio is a place to relax a bit. Facebook, by its very nature, is a more relaxed platform than most of the rest of the Internet, and you should try to match this tone in your own writing.

Write Well

Facebook is a place where one can afford to be more relaxed and social, but that doesn’t mean you can relax when it comes to your writing quality. It’s vital that you give off a good impression by keeping everything in tip-top shape. You don’t have to be a professional writer, but at the very least, make sure your Facebook bio is free of typos and grammatical mistakes.

A Work in Progress

One thing that can be fatal in social media is staleness. When you let a page go stale, it can lose its value rapidly. The Internet moves so quickly that you have to be in constant motion in order to keep up. This means you should never consider your Facebook bio finished. Update your bio whenever anything changes so that your visitors are up to date with your current situation, rather than allowing them to read a blurb that is behind the times. One idea for how to keep it fresh is to add any tourism awards you’ve won to your bio. This shows your audience that you’re active on Facebook while also giving you a chance to show off your achievements.

Use Memorable Language

With so much content already on the Internet, it’s easy to get lost in the noise. Every second a person spends browsing online is a second where they’re bombarded with text, and anyone reading websites within the corporate world knows that buzzwords are a way of life. This can get tedious for readers trying to sift through content to understand its true meaning. To make it easier on your readers, avoid words like “strategic”, “expert”, or “inspiring” and give your bio some personal flair to make it stand out in a way that forces visitors to remember you and your tourism business.


When writing a Facebook bio, you might feel as if you don’t need to spend a lot of time thinking about it. While you can afford to write in a more lighthearted tone, you should still put forth your best effort. It may sound counterintuitive, but if you truly want your Facebook bio to come across as relaxed, you need to make an effort to do so. Get started with the tips above to make your Facebook bio shine!

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