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The amount of tour sales you have online is a very important part of your business, but it is not always your web designer who is responsible and who should work towards them.

In this guest post for Rezdy(opens in a new tab), I wrote about 5 tips by which you can get improve your website. You can read it below:

Tour & activity operators of the world, rejoice! If you want to improve your sales online without having to email your ‘takes 7 days to respond’ web designer, this is the post for you.

In fact, I’m going to say something that could get me in big trouble with my team: you are more important to the success of your website than your web designer! It may seem strange that I say it given the nature of my business but it’s totally true.

Even though web design – and everything that goes into that process – is still very important, what’s even MORE important is the content of a website. So starting today, here are 5 simple improvements many (if not most) tour operators can make to their website starting today.

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