WHAT IS A BACKLINK PROFILE?
Your backlink profile consists of the links to your website that exist on other domains. Every listed website is indexed and ranked by search engines on their own individual merits. The overall ranking is based on several factors including longevity, relevance & authority. It’s these rankings that contribute to the overall strength, relevance and diversity of your website’s backlink profile. It could be said that every backlink to your website is a vote of confidence from the referring site. However, not all backlinks are created equally and it’s possible that some backlinks could even be harming your profile, and therefore your own website’s online reputation. That’s where our Backlink Profiling Service comes in.