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When it comes to improving your web presence, many people don’t know where to start. I created the Octopus Method to help you .

As a Tour Operator, selling more tours through your own website is probably your number one marketing goal.

It’s a simple desire but with so many marketing options and contradictory advice, it’s very difficult to know exactly where to start. Focus on making your basket as big as possible – not just implementing one tactic incessantly but taking micro-steps every day which work to a grand whole. If you really work on building a solid online presence, you’ll notice that various components begin to work with each other as people see your business mentioned in more than one place during their research.

“Fine, but HOW does one do this?” you might say.

The key is to grow your online presence just like an octopus, spreading your tentacles far and wide.

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