Have you ever thought of using influencer marketing to boost your brand?
In this post, we’re going to explain what influencer marketing is and what it can bring to your tourism business.
Social media marketing
We’re living in a digital age where every aspect of our lives is influenced by technology. Of course, business and marketing is no exception. As such, it is impossible to succeed in business without the help of digital marketing. Social media apps are one of these digital technologies and perhaps the most sought after of them all. Around 50% of people in the world have an active account on one of the social networks. This has provided businesses with an unrivaled opportunity to build brand identity and boost their sales.
However, marketing on social media is not such an easy task. You need to build a social media marketing strategy with smart goals to gain followers and direct them to the sales page. There are a handful of techniques that help brands increase their awareness and reach a high return on investment (known as ROI). Among them, influencer marketing is very different and effective.
With people paying attention to what influencers say or suggest, many brands try to collaborate with them. Social media has provided this chance for everyone to draw social attention and gain fame. There are countless social media users who try to appear different in a certain field in an effort to get more followers.
On the other hand, brands and marketers have found it easy and cost-effective to take advantage of influencer marketing. Many of them have reported a significant ROI for their influencer campaigns. So, a profitable market has emerged for influencers during the last decade. For example, Social Tradia says that there is a trend of selling Instagram accounts and that this is going to skyrocket. Niche influencers are at the core of this billion-dollar business and many brands try to make them their company’s advocate.
Tourism influencer marketing
The tourism industry is one of those niches that are heavily affected by influencer marketing. Instagram in particular, plays a pivotal role in this trend and has, therefore, gained the attention of both influencers and business owners alike.
A variety of multimedia-based features of Instagram such as posts, stories, Live, and IGTV have made it unique among the alternatives. It provides travel influencers with exactly what they need: a high-resolution social appearance.
So, influencers provide travel content to inspire social users to travel to where they suggest. On the other hand, tour owners and other businesses related to travel try to collaborate with influencers to harness their impact. To know how much travel and tourism are important in the eye of social users, it’s good to look at the profile of some travel influencers. Here are several of the top travel influencers on Instagram:
@muradosmann(opens in a new tab)
Murad Osman has about 4 million followers and is one of the most famous travel influencers on Instagram. Forbes has mentioned him as a top travel influencer in 2017. He has invented one of the most used themes in traveling. In a lot of pictures, his partner has taken his hand guiding him to breathtaking scenery.
@chrisburkard(opens in a new tab)
Chris Burkard owns a phenomenally successful Instagram account related to travel. Photography is his expertise and he also works as a speaker and director. His account on Instagram is a must-see profile with around 3.5 million followers.
@izkiz(opens in a new tab)
Jennifer Tuffen is a diver and a British travel influencer on Instagram. She is familiar with a variety of nations and cultures.
@doyoutravel(opens in a new tab)
Jack Morris has had the chance to experience every region of the world and is one of the best choices for travel influencer marketing. He is actually a professional who has been able to gain more than 2.7 million followers on Instagram. He has worked with Airbnb, Uber, Royal Caribbean, and many other brands.
Tips for travel influencer marketing
Just like any other career, influencer marketing also has its techniques. Both business owners and influencers need to take care, and be aware, of their message. Being responsible for what you say and suggest is the first and most important thing to remember in an influencer campaign.
Here are several other tips that can help boost your travel influencer marketing.
Informative content is paramount
Influencer marketing is introducing unknown destinations by bringing them to the public eye. This is an unprecedented trend during the history of traveling in which everyone in the world can broadcast their travel preferences.
If you want to gain fame as a travel influencer, you need to provide social users with something new. You need to create compelling content about exploring little-known places and encourage social users to discover these new destinations for themselves. Provide them with new information about different regions and become an expert in this field.
Instagram themes work miracle for travel influencers
Instagram feed themes have recently drawn the attention of many social users, especially influencers. A theme makes your feed stylish in terms of color, content, and arrangement.
Travel influencers need themes more than other users because they have to attract the attention of visitors with the first glance. A consistent, visually appealing feed on Instagram will certainly influence social users and increase followers. So, try to define a certain style for yourself and use it in all posts.
Engagement is a must
Apart from good content and a stylish appearance, you need a friendly relationship with your followers. Keep in mind that this is social media, and it’s not only for business. Make sure you’re not too promotional in the eye of followers because they might unfollow you and this can dent your reputation. Interact with your followers and use their comments and feedback in your posts. Try sharing user-generated content to save time and get higher engagement rates.
Luxury is a trend
Spending on luxury is wildly growing throughout the world. Traveling is certainly no exception and many people are increasingly willing to spend their vacation on expensive villas or posh hotels.
Searching for luxury experiences is also facing a trend on social media. So, providing this kind of content will attract the attention of many social users. Although this can be a little expensive, you have no choice if you want to get maximum exposure to this particular market.
It’s all about trust and authenticity
Influencer marketing can’t work unless you make social users believe that your campaign is authentic. The more natural, the better. Due to a lot of reports regarding defrauds in influencer marketing, you need to be careful in your strategies. Gaining the trust of social users is the most important task you need to take care of during any influencer campaign.
The importance of influencer marketing and its role in the travel industry is evident. Travel influencers on Instagram have millions of followers, which highlights that all tour and activity operators need to think about collaborating.
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