Congratulations, tour operator: you have a new website. Time to relax and enjoy the fruits of your hard work? You can decide, but I’d say that you’ve only arrived at the starting line – not the finishing line.
Just by reading this post and taking action, you’re going to put yourself ahead of 95% of tour operators.
Step 1: Email Your New Website To Every Industry Contact You’ve Ever Made
Remember my post about the ‘R’ word? That word is ‘relationships’ and there is no better excuse to email an old contact than to tell them you’ve launched your new site.
Ask your contact to check it out, and ask them for feedback if the relationship is right. At the very least, they will visit your site and re-familiarize themselves with your business.
Honestly, I think this could be the highest ROI activity you will ever take in your business. These returning visitors to your site will see your business in a whole new light (literally) and be filled again with positive feelings about your business.
Warning: Don’t use a pro-forma cut-and-paste email. Make sure every email is personal and relevant to the person receiving it.
Step 2: Promote Your New Website To Your Followers and Subscribers
A new website is the chance to reset the perception that followers of your business have of you. As people return to check out your site, they’ll be re-filled with all those emotions and memories that caused them to become followers of your business.
Step 3: Use Your New Website To Make New Contacts
Unless your business started yesterday, there has no doubt been some turnover of people within your industry. Old contacts are now working as English teachers, and new blood has come.
Your new website can aid you to become one of the most well-connected people in your area! Do an outreach to them which mentions your new site and the new energy and momentum of your business.
Step 4: Set up Google My Business
Want your website to show up in the top results?
Get on Google My Business.
Do it right here(opens in a new tab), if you haven’t already.
For assistance, check out our guide to Google Plus.
Step 5: Submit your website to as many relevant directories as possible
While you don’t want to go overly extreme with directories, they can be a great source of links for your business, which can help with Google. And not just links, either – if you have Google My Business, even just a mention of your phone number on a website can help you.
You’d be surprised at how many directories there could be for you! For a typical business in the USA, it is not difficult to find 70-80+ directories relevant to you – starting with Yelp, TripAdvisor and WikiTravel and then things like Yellow Pages.
To find directories, start with Google. Look for terms such as ‘San Francisco directories’ or ‘San Francisco local directory’. Google your suburb, municipality, city, and state using keywords like ‘local directories US’, ‘tour operator directory’, ‘walking tour directory’, ‘tour operator directory USA’.
After that, you should Google the business name, website address, physical address and phone number (each one separately) of the top 10 companies in your space and find ALL the websites they are listed on.
Depending on where you are, this will yield from 10 opportunities to literally hundreds in the bigger cities in the USA.
Step 6: Add Your Site to Google Webmaster Tools
Click here(opens in a new tab) to get started.
(Note to our customers: You will need to select the Meta Tag verification option and send us the code. We will install it for you.)
With Google Webmaster Tools, you’ll be able to see lots of things, although the automated nature of the information can reduce its value. My personal favorite section of Google Webmaster Tools is the Search Analytics function.
It’s so exciting to get a new website! At Tourism Tiger, we’ve launched many websites for our customers, and the buzz never gets old. Don’t put it off – your site is live! Let’s turn that energy into genuine momentum for your business.
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