This is one of the shortest chapters of the book but by no means the least important. here’s a good chance you want to dominate the TripAdvisor rankings.
Good news: right here you’ll find the secret behind nearly every tour operator in the top 10 all over the world.
If you don’t believe me, close the book after reading this chapter and go check for yourself! The people holding #1 right now hate that I’m sharing this because they don’t want anyone else to know this simple information.
So, what’s the goose that lays the golden egg? Right here:
1. Take online bookings using a specialist tour operator booking software system.
2. Schedule follow-up emails for bookings to ask them for a review (as per the previous chapter).
The automated nature means that you have a steady stream of reviews trickling each week. TripAdvisor gets what they want – more active users – and you get what YOU want – higher rankings.
If you don’t have a modern website with a real-time booking option available to potential customers, close this book and please do it now. Don’t let another day slip by. If you already have a booking system, schedule the emails! Nearly all online tour software services give you this option. Make use of it and see your profits rise.
How should you do it?
Alex Bainbridge of TourCMS states:
“Use a subject line such as “welcome home” rather than anything to do with feedback. These two changes alone increased response to one tour operators welcome home email by 200-300%.”
This is excellent advice!
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