It’s fantastic to have a strategy and a plan to go to market. However, it's also crucial that you're ready to adapt when new opportunities arise
How to utilise WeChat to promote your tours to the growing Chinese tourism industry.
One way to break into the Chinese market is through the app WeChat, which has over a billion users each month.
In 2017, 62,000 Chinese citizens visited Scotland and spent a whopping £44m while they were there, and these numbers are growing.